In the business world, marketing strategy does have a very important role. One role is how to get the attention and interest of potential customers. Even some of those who chose some extreme ways to lure consumers.
What marketing strategies that can be replicated from successful entrepreneurs to market their products?
Here are five creative marketing strategies that can be run to get a lot of customers so profitable:
1. Embrace some circles to be Brand Ambassador
If we can not deny the presence of Brand Ambassadors to one of the promotional tools that are quite effective. In this case, certainly does not have to hire a famous artist paid a very expensive, but it can take advantage of public figures or people around that are likely to have a pretty good achievement as an ambassador for the product.
For example, through cooperation with local athletes, students who won a world-class science Olympics, and so forth.
2. Offer creative marketing through social networking websites
Realizing a unique marketing idea was not only through the real world alone. But also, can offer creative marketing through social networking websites (social networking) that you can reach all consumers to easily and inexpensively using the internet network.
When the restaurant Steak Kiloan provide freedom for consumers to choose the size of the meat according to taste, businesses Steak Hotel Holycow more use twitter to promote his restaurant.
You do this by providing a single serving of tiramisu free on every customer who mention @holycowsteak in a tweet. The strategy is successful enough, so it was understandable when every day consumers are willing to queue to enjoy a serving of steak ala Holycow hotel and get free tiramisu mention of the activities they do.
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3. Create something different
When others began uniform, try to look something different to get special attention from consumers. For example just like the success of a marketing strategy that is run restaurant "Steak Kiloan" in East Jakarta, where they sell a steak by weight of meat (per kilogram), so that the visitors can choose their own beef they eat and adapt its size to the stomach and pockets conditions wallet each.
With the marketing concept is unique (in Indonesia) is, not surprisingly, the restaurant Steak Kiloan always crowded with customers and bring in considerable sales turnover every day.
4. Involve the active role of consumers
In addition to holding several public figures as the brand ambassador of the product to be marketed, hereinafter also could involve the consumer to take an active role in running the campaign strategy.
With such a strategy exemplified Pond's cosmetics product promotion through promotional programs Pond's Make it Happen, the manufacturer wants to build consumer loyalty by getting them to realize dreams or ideals with the product Pond's.
5. Be a solution for the problems of consumers
When marketing products or services, it is important to understand the needs of consumers and be a solution to the problems that they face. Such a strategy can be seen from the new product advertising Unilever "Pure it" (water purifier) for families who use sophisticated technology, so it can produce drinking water that is safe for consumption without the need for gas, fuel and electricity.
Through innovations created, it is possible if the future consumers will be interested in a product that would offer and more loyal to the company to be run.
Sumber: https://pronusacreative.com/2017/02/10/cara-membangun-strategi-marketing-kreatif/
When others began uniform, try to look something different to get special attention from consumers. For example just like the success of a marketing strategy that is run restaurant "Steak Kiloan" in East Jakarta, where they sell a steak by weight of meat (per kilogram), so that the visitors can choose their own beef they eat and adapt its size to the stomach and pockets conditions wallet each.
With the marketing concept is unique (in Indonesia) is, not surprisingly, the restaurant Steak Kiloan always crowded with customers and bring in considerable sales turnover every day.
4. Involve the active role of consumers
In addition to holding several public figures as the brand ambassador of the product to be marketed, hereinafter also could involve the consumer to take an active role in running the campaign strategy.
With such a strategy exemplified Pond's cosmetics product promotion through promotional programs Pond's Make it Happen, the manufacturer wants to build consumer loyalty by getting them to realize dreams or ideals with the product Pond's.
5. Be a solution for the problems of consumers
When marketing products or services, it is important to understand the needs of consumers and be a solution to the problems that they face. Such a strategy can be seen from the new product advertising Unilever "Pure it" (water purifier) for families who use sophisticated technology, so it can produce drinking water that is safe for consumption without the need for gas, fuel and electricity.
Through innovations created, it is possible if the future consumers will be interested in a product that would offer and more loyal to the company to be run.
Sumber: https://pronusacreative.com/2017/02/10/cara-membangun-strategi-marketing-kreatif/